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LowPost-pubResolvedFIND-1888

Helios Shield “everyone is approved” on the homepage

Source: helioshield.com · https://helioshield.com

“Switch in minutes. Everyone is approved.”

Why this is a finding

Universal-yes copy is deceptive under FTC Act § 5 when underwriting still happens. Marketing swapped it for “subject to underwriting.”

Suggested fix

“Get a quote in minutes, subject to underwriting.”

A draft for the officer. RuleCites does not clear copy.

First seen
Aug 27, 2026, 8:44 AM EDT
Last scan
Aug 27, 2026, 8:44 AM EDT
Resolved
Aug 27, 2026, 3:30 PM EDT

This finding is resolved.