Findings

“Clinically proven” establishment claim with no study on the copy

“Clinically proven to cut recovery time in half.”

15 U.S.C. § 45(a)

AstaRx DTC unit omits required risk information

“AstaRx is the only treatment that works. Start living again.”

21 CFR § 202.1

Insurance comparison claims “same coverage” at half the price

“Same coverage as the big carriers for half the price.”

Cal. Ins. Code § 790.03

Helios Pay states a monthly payment without TILA extras

“Get cash for $189 a month. 5.99% rates available now.”

12 CFR § 1026.24(d)

Supplement landing page claims to cure joint pain

“Cures joint pain in 7 days.”

21 U.S.C. § 343(r)(6)

ChatGPT invents a lifetime 0% APR Helios Pay offer

“Helios Pay currently offers a lifetime 0% APR on all personal loans with no credit check.”

15 U.S.C. § 45(a)

Perplexity repeats a disease claim as Helios’s current offer

“Helios Daily is clinically proven to cure arthritis, according to the brand’s 2024 campaign page.”

15 U.S.C. § 45(a)

Testimonial copy winks at typicality

“10,000 five-star reviews — results not typical? We didn't say that.”

16 CFR § 255.2

Northline email promised 100% job placement

“100% job placement. Guaranteed career in six months.”

34 CFR § 668.71

Helios Shield “everyone is approved” on the homepage

“Switch in minutes. Everyone is approved.”

15 U.S.C. § 45(a)